A couple of weeks ago, Karine Brighten Events helped launch the first SKINFOOD store to open in the Bay Area. Popular in Korea, and new to the US, SKINFOOD cosmetics are nature-based skincare products, made with fruits and vegetables. The store launch was a two-day event, which took place at their new Stonestown Galleria location. The event incorporated raffles, games, and promotional models who interacted with the crowds and showcased the products.
Karine Brighten Events partnered with Madeline Trait, a Bay Area installation and floral arrangement specialist, to drive the visuals of the event.
With eco-friendly technique in mind, Madeline created an organic, “farm-to-table” feel by blending product with fruits in crates, and creating flower arrangements which incorporated cabbage. She also added special touches, like wrapping mall columns in crepe paper whose colors echoed the SKINFOOD logo colors, and painting fruit with text outlining its natural benefits.
The event drew great crowds on both days, and drove sales for SKINFOOD. According to the manager, “It was great working with Karine; within a short amount of time she was able to help us put together our grand opening event. She was very organized and also helped us create our image with the event. Because of her I was able to focus on other things that had to be done.”
Promotional events are a brand’s time to shine; they allow companies to engage, and establish relationships with customers, all while demonstrating the value of their products. Karine Brighten Events works with clients to develop event concepts from start to finish, including decorations, entertainment, prizes, and more. We research and recommend vendors, and are on-site day of to ensure smooth event execution. The Karine Brighten Events team understands that events shouldn’t be cause for brand executives to stress around logistics.
For more information about Madeline Trait, visit www.madelinetrait.com
To schedule an event consultation with Karine, or request a quote, visit Karine’s “Request a Quote” page.
